At the Core With Sarah Friend

Season 2, Episode 3: “Curiosity in Leadership” with Keyne Petkovic, Executive and Leadership Coach, Assured Strategy


Sarah and Keyne go deep on a wide spectrum of fascinating topics – regrets in leadership, passion versus purpose, ruinous empathy, work-life integration, and more. You’ll glean so much information from this articulate, thoughtful leader.

Recorded on March 11, 2024


Keyne has 20 years of executive management experience and played an active leadership role in company financial and business process improvement initiatives. She specializes in middle management and executive level leadership training, coaching, and workshop facilitation. As an operations executive, she has excelled in developing and leading business process improvement teams while building strong cross-functional team dynamics through personal, hands-on investment in staff growth and development. Her ability to combine leadership, management, and emotional intelligence skills in the workplace environment is unparalleled.

She obtained her MS in community counseling from Winona State University after completing her BS in psychology with a minor in business at Penn State University. Her certification courses include ADVanced Insights (DiSC, Values, Attribute Indexes), Physician Practice Management, and Behavioral Analysis.