At the Core With Sarah Friend

Season 2, Episode 2: “Creativity in Leadership” with Sandi Hildreth, Global Chief People Officer, Wieden+Kennedy


Sarah and Sandi chat about the challenges of leadership in one of the world’s most successful creative agencies, about “brilliant people doing brilliant things,” learning how to fail, and about the intent behind the “Portland Is What We Make It” call-to-action campaign launched by W+K in 2023.  

Recorded on February 12, 2024


Born and raised in Oregon, Hildreth leads the people team at Wieden+Kennedy, an independent creative agency known for culturally provocative work for brands like Nike, Old Spice, Ford, McDonald’s, Visa, and more. She has two decades of experience working in human resources—the first ten spent in roles spanning benefits, payroll, and people and culture management—and the last ten on the global leadership team as Chief People Officer. In her current role, she oversees people strategy for the ten office W+K network, working with the local HR and leadership teams across the globe to make sure the people policies, programs, and benefits support the agency’s mission to be a place where creative people do the best work of their lives.

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