Bruce entered the insurance industry in 1975 and saw the need for clients to address all financial and insurance issues through a single portal. He founded Kerr Insurance in 1980, later rebranded as The Partners Group.

Bruce is president of the Down Syndrome Network Oregon Board and has served on the board of the Cascade Pacific Council Boy Scouts of America, Doernbecher Children’s Hospital, Portland Rotary, and the Karen Gaffney Foundation.