Brenda Randall, Sales Enablement Manager & Voluntary Benefits Lead

Brenda Randall has more than 25 years of insurance industry experience, having specialized in voluntary benefits for 15 years. As of Spring 2025, she has taken on a leadership role as sales enablement manager, assisting our teams with whatever training, resources, and education they need to boost efficiency. With a Life and Health License, Brenda’s expertise spans product knowledge, enrollment, and benefit administration solutions.

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What brought you to the insurance industry?

I fell into it, honestly. I was in college and needed a break, so I took a receptionist role at an insurance firm. That’s where I was first exposed to the commercial marine space, working alongside agents and learning about risk and negotiation. I quickly realized I loved the work. From there, I moved into personal lines, managed a major carrier’s call center, and eventually led their life and group insurance product marketing. That journey brought me into employee benefits.

I’ve always been drawn to how our industry constantly evolves – whether it’s new sales strategies, emerging technologies, or benefit innovations. Spotting trends and turning them into strategic opportunities is something I love doing.

I had the pleasure of working with TPG previously on the carrier side, and they were always my favorite broker. When the opportunity was proposed to join as the voluntary benefits practice leader, I jumped at the chance – and joined the team in 2023. Now, stepping into sales enablement lets me work even more closely with our salespeople across all specialties. I’ll focus on training, process, coaching, and sales concepts – all while continuing to lead our voluntary benefits efforts with the support of a new team member.

What are you most excited about in your new role?

Working alongside our incredibly talented salespeople. We’ve done a great job attracting top-tier talent. For newer producers, my role is to help remove barriers and fast-track their success. That includes deeper Salesforce integration and utilizing platforms that drive smarter sales activity.

At TPG, we don’t just hire people – we invest in their long-term success. For the first three years, our producers work toward validation benchmarks while building a solid book of business. Based on their background and strengths, we provide the right tools – prospecting techniques, sales education, and pipeline development strategies. We also support them on the soft skills: email scripting, cold calling, objection handling, and motivation. And we celebrate their wins, every step of the way.

How will our clients benefit from your new role?

It all comes down to delivering what’s best for our clients. We equip our sales teams not just with technical knowledge, but with a deeper understanding of how to elevate the client experience.

TPG’s approach is consultative, not transactional. Sales is about relationships – about meeting clients where they are. No two are the same, so our approach must be personal and flexible.

What does the next five years look like?

I envision our sales teams thriving – meeting and exceeding their goals while helping TPG continue to grow as a best-in-class brokerage. We’re smart, motivated, relationship-driven professionals – and I know we’re just getting started.

What is one of TPG’s true differentiators?

This role itself [sales enablement leader] is a great example. Creating a dedicated sales enablement function is a strategic and intentional investment in our people. It’s not just training – it’s support for 100% success.

Our validation timeline is unusually generous: milestones at 20%, 60%, and 90% over three years. That’s rare in our industry. It reflects how much we believe in our people and their potential.

What are you most excited about in your career?

After years on the carrier side, being at TPG on the broker side has been incredibly energizing. I love this company. I’m excited to build and strengthen our sales infrastructure, support our people, and explore all the unique specialties across our business.

You were recently added to the TPG Foundation board – how has that been?

It’s an incredible honor. Giving back has always been a passion of mine, and I’m proud to support the Foundation’s mission. Our Paddle Palooza event at the Seattle Metro office is just one example of the impact we’re making for local organizations.

Finally, TPG has five core values – own it, be curious, have fun and live well, play well with others, and be a champion. Which is currently resonating with you?

Honestly, all of them. These values are the heart of TPG’s culture. I strive every day to embody them and be a culture carrier for our teams, our clients, and our leadership.

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Interested in talking with Brenda about her new role or plans moving forward? Contact her at brandall@tpgrp.com.

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